According to buyers, 70% of sellers connect with them and
generate meetings using the phone. This is second only to email.
Sellers who prospect agree the phone is essential, including cold
According to sellers, of the 15 most effective outreach methods
we studied, using the phone represents three of the top five
statistics, including making phone calls to existing clients, past
clients, and new contacts.
Both buyers and sellers agree: cold calling works and it’s still one
of the most effective ways to generate initial sales conversations.